Guide

STATE OF THE INDUSTRY:

The Definitive Ad Format Scorecard

Learn what 250 publishers think about today's dominant ad formats based on a variety of attributes such as user experience and ROI. Learn how you can deploy these formats more effectively.

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What ad format has the most direct response potential
Examples of successful rich-media and contextual ad campaigns by Crest and Heineken
What format has the most brand awareness potential
Insights from publishers like AOL Platforms and Meredith
What format wins overall
The ad format glossary: adhesive/In-Screen, content discovery, in-article video, In-Image, interstitial, pre/post/mid-roll video, rich media display, search/text ads, sponsored/native article, static display

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STATE OF THE INDUSTRY:

STATE OF THE INDUSTRY:

The Definitive Ad Format Scorecard

The Definitive Ad Format Scorecard

What's Inside

Complete the Form to Access the Guide

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