Research

Frameplay Network Insights

Frameplay Network Insights

Reach your target audience with intrinsic in-game advertising

Reach your target audience with intrinsic in-game advertising

Frameplay's audience insights, analyzed by Transunion®, gives an overview of gamer habits and interests across Frameplay's network of games.

GumGum recently partnered with Frameplay to offer our clients intrinsic in-game advertising, continuing our mission to deliver creative advertising campaigns that capture consumer attention without the use of personal data across current and future emerging digital environments at scale. Frameplay’s Network Insights report is based on data provided by TransUnion’s TruAudience® Platform, which analyzes Frameplay’s gamer habits, interests, and purchases at a genre level.

This new report allows Frameplay and GumGum to give our clients broad information on how Frameplay’s network of players compares to the overall US population, while still providing deep insight on players by genre.

Frameplay & GumGum Partnership Logo

Frameplay's audience insights, analyzed by Transunion®, gives an overview of gamer habits and interests across Frameplay's network of games.

GumGum recently partnered with Frameplay to offer our clients intrinsic in-game advertising, continuing our mission to deliver creative advertising campaigns that capture consumer attention without the use of personal data across current and future emerging digital environments at scale. Frameplay’s Network Insights report is based on data provided by TransUnion’s TruAudience® Platform, which analyzes Frameplay’s gamer habits, interests, and purchases at a genre level.

This new report allows Frameplay and GumGum to give our clients broad information on how Frameplay’s network of players compares to the overall US population, while still providing deep insight on players by genre.

Frameplay & GumGum Partnership Logo
Download Now

What's Inside

Click to preview:
No items found.
  • The Frameplay network is split evenly between game players that identify as Male (50%) or Female (50%).
  • Each one of the following general interest categories individually represents up to 50% of Frameplay’s audience network: DIY, Music, Outdoors, Reading, Collecting, Sports, Entertainment & Movies, Gardening, Cooking, Travel, and Electronics.
  • Frameplay’s audience network tends to spend more on Children’s Products, Electronics, Health, Home and Garden, and Personal Care Products than the average US consumer.
  • A majority (62%) of the Frameplay US network that indicated they own a vehicle own a Sedan, SUV, or Pickup Truck.
Video Thumbnail Image

Complete the Form to Access the Report

insertpageurl

Your data will be processed according to our Privacy Policy.

Guide Teaser Image
Thank You! Access the study below.
Click to Download
Oops! Something went wrong while submitting the form.

You might also like

Click this icon to scroll back to the top of the page