New Research Finds that Overlay Ads are 4x More Memorable than Video Ads
With little innovation in video ads and growing attention fatigue in pre-roll, GumGum partnered with MAGNA Media Trials to test how overlay ads can help advertisers stand out on Connected TV (CTV). Overlay ads were tested against traditional video ads for four prominent brands: Viacom, Mini, Tracfone and New Balance.
The study found that brands should consider leveraging overlay ads as an additional touchpoint when advertising on CTV: Overlay ads capture audience attention, with a lower fiscal and time investment. For more great findings, download the full study below.
New Research Finds that Overlay Ads are 4x More Memorable than Video Ads
With little innovation in video ads and growing attention fatigue in pre-roll, GumGum partnered with MAGNA Media Trials to test how overlay ads can help advertisers stand out on Connected TV (CTV). Overlay ads were tested against traditional video ads for four prominent brands: Viacom, Mini, Tracfone and New Balance.
The study found that brands should consider leveraging overlay ads as an additional touchpoint when advertising on CTV: Overlay ads capture audience attention, with a lower fiscal and time investment. For more great findings, download the full study below.
