Reimagining Advertising

What's Inside

Click to preview:

No items found.

Real-life experiences replace simulated ones. People today want real experiences
Personalize campaigns in a deep way. Make it easy for consumers to see themselves in a particular situation.
Consumers expect to participate in the storyline offered by an advertiser. Enable them to affect the narrative.
For ads to resonate, they must be relevant to the here and now. Many of the panelists recommended using real-time data and world events to dictate an ad's narrative.
Product launches should be linked around cultural events with plenty of content assets

Complete the Form to Access the Guide

I’d like to receive occasional GumGum marketing communications to learn more about contextual advertising

insertpageurl

Your data will be processed according to our Privacy Policy.

Click the link to access the guide!

Download here!

Oops! Something went wrong while submitting the form.

You might also like

Research

Apr 19, 2023

Frameplay Network Insights

Reach your target audience with intrinsic in-game advertising

Frameplay's audience insights, analyzed by Transunion®, gives an overview of gamer habits and interests across Frameplay's network of games.

Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

This report dives deep into consumer behavior, growth strategies and adapting marketing efforts during a recession.

Navigating the Age of Uncertainty

How to Future-Proof Your Marketing Strategy

This guide delves deep into this new digital advertising landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.